Packaging and photography for Herbloom bakuchiol dual vita eye cream. Herbloom is a portmanteau of 'HERB' and 'BLOOM'. It's a functional vegan beauty brand that offers efficacious and ethical products, championing a vibrant and healthy lifestyle. Herbloom is dedicated to researching and crafting everyday cosmetics that promote a harmonious and healthy life between nature and mankind. This project aimed to steer clear of the uniform and generic image of existing vegan/clean beauty brands, and instead focus on establishing a distinctive brand image for Herbloom, centred on the essence and functionality of vegan beauty.
