


Creative Direction
Client Work
2024
Credit.
Creative Direction: Junghyun Sohn
Photography: Junghyun Lim
Photography: Junghyun Lim
Photography Assistant: Haein Jeong
Surfff
Brand Director: Seongwon Suh
On a hot summer day, friends gather at a friend’s house to enjoy a pool party. The item that makes this moment filled with laughter and joy by the poolside perfect is the Surfff Arm Tube. As an essential summer accessory, the Surfff Arm Tube combines practicality with a stylish design, making it ideal for vibrant pool parties and beach outings. The 2024 summer campaign aims to capture the essence of youthful energy and the joy of spending time with friends under the sun.