Herbloom Brand Visual Identity

Herbloom is a portmanteau of 'HERB' and 'BLOOM'. It's a functional vegan beauty brand that offers efficacious and ethical products, championing a vibrant and healthy lifestyle. Herbloom is dedicated to researching and crafting everyday cosmetics that promote a harmonious and healthy life between nature and mankind. This project aimed to steer clear of the uniform and generic image of existing vegan/clean beauty brands, and instead focus on establishing a distinctive brand image for Herbloom, centred on the essence and functionality of vegan beauty.

Identity | Creative Direction

Client Work

2023

Credit.

Creative Direction: Junghyun Sohn
Photography: Soyoung Choi, Jaehong Ahn

Photography Styling & Editing: Junghyun Sohn

Herbloom

CEO: Yoonmin Noh

Project Manager: Hyejin Jeon, Hyunsook Kim

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